Expanding Internet Opportunity in Kenya
An event held by the Kenya ICT Board demonstrated a challenge where ICT entrepreneurs were given the opportunity to present business pitches involving internet technology, development and enterprise to selected venture capitalists and other entrepreneurs.Those with the best ideas stood the opportunity to receive investment and funding for the setup of their IT proposal. The entrepreneurs presented business models on which they were analysed and judged by a select panel.
Venture capitalists and advisors were looking for focused and viable business ideas that have solid plans for revenue and show capability of success as an IT business in Africa at the event and from entrepreneurs. In East Africa internet usage and access is still limited, therefore strategies had to have a global strategy and the panel was seeking individuals to meet their criteria.
The Kenya ICT Board was established in 2007 and together with the Government aims at realising ICT industry that will contribute to the economy and its growth.
“The achievement of an information-based society is one of the main priorities of the Government towards the realization of national development goals and objectives for wealth and employment creation. ICT is one of the fastest growing sectors in the country. Harnessing of ICTs will therefore help the Government to realize a number of its key public policy objectives. In general, ICT will contribute significantly to the process by improving government operations as outlined in the e-government strategy.” Kenya ICT Board
The event was an exciting venture into progress for East Africa and Kenya where the internet is growing and spreading rapidly, as well as a platform and opportunity for financiers and entrepreneurs to meet.
Friday, 1 July 2011
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Easy Tips to Find New Clients
We all know that a company runs its business off people. Building relationships is a key factor to bringing in business, but how do we do this?
Ever thought of using those people who you already know as resources for expanding your business? Find out that building up a client base is not as hard as you thought it was.
Name Your Target Market
You need to figure out who your ideal client is. Know what their age group, lifestyle, location, and marital status is and any information that can help you to access them and their needs more easily. You need to know these factors for your business to be moving forward. If you are having trouble figuring this out, find out what main qualities your three top clients have in common.
You need to figure out who your ideal client is. Know what their age group, lifestyle, location, and marital status is and any information that can help you to access them and their needs more easily. You need to know these factors for your business to be moving forward. If you are having trouble figuring this out, find out what main qualities your three top clients have in common.
Get Yourself Out There
There is no point having a company that no one can find. Your company name, brand, contact details and all other information needs to be available to clients and customers. This is called your marketing material. The more visual and creative this material, the better chance you will have at bringing in clients. This includes a website, business cards and brochures or any other material that lets people know who you are what you do.
There is no point having a company that no one can find. Your company name, brand, contact details and all other information needs to be available to clients and customers. This is called your marketing material. The more visual and creative this material, the better chance you will have at bringing in clients. This includes a website, business cards and brochures or any other material that lets people know who you are what you do.
Use Your Existing Leads
Communication to friends and family is the most valuable place to start. Be proactive about telling people about what you do, as you never know who they might tell about your services. They possibly will even need you themselves and can spread the word about your business to their clients and contacts. Send out a personalised, but official mail to all your existing contacts about your company.
Communication to friends and family is the most valuable place to start. Be proactive about telling people about what you do, as you never know who they might tell about your services. They possibly will even need you themselves and can spread the word about your business to their clients and contacts. Send out a personalised, but official mail to all your existing contacts about your company.
Be Positive and Friendly to your Contacts
People do not only seek expertise, but also people that leave them feeling good and they know they can trust. When spending time with someone, whether it be work or play, one wants to know that it is going to be a good experience. No matter what is happening personally or with your business, present yourself in a good light an d with a good attitude. When things go wrong or a problem occurs it is a chance to prove your trustworthiness as a business and person by following up and fixing it.
People do not only seek expertise, but also people that leave them feeling good and they know they can trust. When spending time with someone, whether it be work or play, one wants to know that it is going to be a good experience. No matter what is happening personally or with your business, present yourself in a good light an d with a good attitude. When things go wrong or a problem occurs it is a chance to prove your trustworthiness as a business and person by following up and fixing it.
Know Your Client
For any existing clientele that you do have, you need to know them and their business very well. You should know your clients’ needs and sense what questions they need to be asked before they come to you. Your clients should feel you are there for them even when there is not a sale being made. Focus on the client and ask them question instead of telling them only about your services, this way you can offer them resourceful when they need it.
For any existing clientele that you do have, you need to know them and their business very well. You should know your clients’ needs and sense what questions they need to be asked before they come to you. Your clients should feel you are there for them even when there is not a sale being made. Focus on the client and ask them question instead of telling them only about your services, this way you can offer them resourceful when they need it.
Join a Group and Attend Events
A great way for gaining insight, making contacts and picking up advice is by joining a group. Try to find a group associated to what you are doing, possibly an entrepreneurial group or even a charity group. Find one that meets regularly so you can build up relationships, which is the key to your business spreading. Whenever you have the opportunity attend an event, as doing this regularly will mean over time and repetition people will get to know you and your business. Even if you do not enjoy events, you will enjoy the fact that you attended when it starts bringing in the business!
A great way for gaining insight, making contacts and picking up advice is by joining a group. Try to find a group associated to what you are doing, possibly an entrepreneurial group or even a charity group. Find one that meets regularly so you can build up relationships, which is the key to your business spreading. Whenever you have the opportunity attend an event, as doing this regularly will mean over time and repetition people will get to know you and your business. Even if you do not enjoy events, you will enjoy the fact that you attended when it starts bringing in the business!
Tips for Running an Online Business
The internet has made the world a small community. Today it is easier to sell your products and services across a large geographical area. Having a website has become an essential for most businesses. Here are a few tips to help start and successfully run a business online.
#1 Build a Customer Friendly Website
Develop and build a user friendly website. Your website should be simple to use, but should also grab the users’ attention in just a few seconds. It should have enough information about your business and the products and services you sell. It should also give users the option to buy online if they wish to. Users can for instance have the option to either leave questions and comments or have a live chat with a customer care personnel.
Develop and build a user friendly website. Your website should be simple to use, but should also grab the users’ attention in just a few seconds. It should have enough information about your business and the products and services you sell. It should also give users the option to buy online if they wish to. Users can for instance have the option to either leave questions and comments or have a live chat with a customer care personnel.
#2 Use Email Marketing
It is important to constantly market your business. Why not use email marketing which is cheaper compared to newspaper, radio and TV Advertisements? You can send emails to customers and subscribers. This is likely to be very effective since users who leave their contacts imply they have an interest.
It is important to constantly market your business. Why not use email marketing which is cheaper compared to newspaper, radio and TV Advertisements? You can send emails to customers and subscribers. This is likely to be very effective since users who leave their contacts imply they have an interest.
#3 Attend Online Forums
Attend online forums to interact with consumers. This will give you a picture of what potential customers are looking for. You can then use your findings in developing short articles and videos that offer solutions to customer enquiries in the sector you operate in. This will generate traffic to your website, as users can get useful expert advice.
Attend online forums to interact with consumers. This will give you a picture of what potential customers are looking for. You can then use your findings in developing short articles and videos that offer solutions to customer enquiries in the sector you operate in. This will generate traffic to your website, as users can get useful expert advice.
#4 Reward Customers
Want to have a following of loyal customers? Reward your customers. You can give loyalty points for a meal, a drink, entry into a competition draw, or a discount on the products and services you sell. The idea is to encourage customers to buy more.
Want to have a following of loyal customers? Reward your customers. You can give loyalty points for a meal, a drink, entry into a competition draw, or a discount on the products and services you sell. The idea is to encourage customers to buy more.
#5 Have a Physical Branch
To have maximum success in your online shop it is important to have a physical presence. This will come in handy say when potential customers want to try out products before they buy, want a demonstration or would like to know more about the product.
To have maximum success in your online shop it is important to have a physical presence. This will come in handy say when potential customers want to try out products before they buy, want a demonstration or would like to know more about the product.
#6 Generate Traffic
To sell more you have to generate traffic to your website, after all it is your online store. You can for instance use the Pay-Per-Click Advertising with search engines to help generate traffic to your website.
To sell more you have to generate traffic to your website, after all it is your online store. You can for instance use the Pay-Per-Click Advertising with search engines to help generate traffic to your website.
Six Money Management Tips for Start Ups
One of the reasons behind the failure of most business start ups is poor money management skills among entrepreneurs. To avoid making such mistakes we have prepared six money management tips for you.
#1 Watch your Expenditure
Be careful how you spend money. You can for instance outsource services or hire part time employees instead of employing staff on full time basis. You can also run your business from home during the early months of operations.
Be careful how you spend money. You can for instance outsource services or hire part time employees instead of employing staff on full time basis. You can also run your business from home during the early months of operations.
#2 Draw a Financial Plan
It is important to have a financial plan outlining the expected growth of your business. Include your expected expenditure, investment, sales and profits. This will help you determine whether your business is on the right path.
It is important to have a financial plan outlining the expected growth of your business. Include your expected expenditure, investment, sales and profits. This will help you determine whether your business is on the right path.
#3 Involve a Professional
Seek assistance from professionals like accountants, auditors and financial advisors. They will help you draw a financial plan, offer advice on areas you need to improve on and can raise a red flag in the case that they see any warning signs in your business.
Seek assistance from professionals like accountants, auditors and financial advisors. They will help you draw a financial plan, offer advice on areas you need to improve on and can raise a red flag in the case that they see any warning signs in your business.
#4 Save for the Future
Like life, business has both its highs and lows. One day you could be making huge profits and the next extreme losses. The performance of your business can be affected by very many internal and external forces, such as bad weather, conflict, economic recession or labour laws. It is crucial to put aside money for future.
Like life, business has both its highs and lows. One day you could be making huge profits and the next extreme losses. The performance of your business can be affected by very many internal and external forces, such as bad weather, conflict, economic recession or labour laws. It is crucial to put aside money for future.
Image by Toban Black via Flickr #5 Include your Salary
Most entrepreneurs would happily pay their employees, but do not bother to pay themselves. Draw your salary and that of other co-founders; after all, you can’t work for free forever. In the long run if your business cannot meet your salary expectations then you might have to review the viability of that business.
Most entrepreneurs would happily pay their employees, but do not bother to pay themselves. Draw your salary and that of other co-founders; after all, you can’t work for free forever. In the long run if your business cannot meet your salary expectations then you might have to review the viability of that business.
#6 Be Realistic
Whereas it is okay to dream big, be realistic with your growth projections, revenue targets and price of services and products. For instance, do not assume you will make millions in profits in the first year just because your products are unique. Set both long and short term achievable goals.
Whereas it is okay to dream big, be realistic with your growth projections, revenue targets and price of services and products. For instance, do not assume you will make millions in profits in the first year just because your products are unique. Set both long and short term achievable goals.
Leading Entrepreneurs: Vision, Passion and Perseverance
Being an entrepreneur, as defined by on-line encyclopaedia Wikipedia, applies to ‘a person who is willing to help launch a new venture or enterprise and accept full responsibility for the outcome.” Being willing to jump two feet first into a new adventure is not an easy task. But it can be hugely rewarding. And once at the head of a successful venture, one has to lead. This is a snapshot of what it takes to be in leadership.
You have now settled your business, let it be a flourishing internet-based company or a chain of restaurants. Based on a simple idea, you have developed a business plan, target your market, evaluate potential risks and outcomes and shared your vision with the relevant partners. The few steps prior to the launch of a business are already marked with the stamp of leadership.
One may think it only takes bravery and courage – and a little bit of wildness too – to be an entrepreneur, but the reality is: it takes leadership skills. One has to go through all obstacles, often alone, lead potential teams and partners towards an idea that has yet to emerge. How do you get to this state? How do you become a leader?
Leadership can be taught and learned. There are some tricks and tips that can help you gain confidence and the trust of people around you, may it be your team or your partners.
One may think it only takes bravery and courage – and a little bit of wildness too – to be an entrepreneur, but the reality is: it takes leadership skills. One has to go through all obstacles, often alone, lead potential teams and partners towards an idea that has yet to emerge. How do you get to this state? How do you become a leader?
Leadership can be taught and learned. There are some tricks and tips that can help you gain confidence and the trust of people around you, may it be your team or your partners.
The Golden Key: Listen
One of the most important rules to be a great leader is the ability to listen. Leaders take the time to listen to others, grasp information, let one’s creation and contribution be heard and valued before emitting a comment. It is crucial not to miss this step and cut people off. Don’t judge before you have taken the time to listen to the whole story. Allow others to express themselves. And only then, give your opinion and advice.
One of the most important rules to be a great leader is the ability to listen. Leaders take the time to listen to others, grasp information, let one’s creation and contribution be heard and valued before emitting a comment. It is crucial not to miss this step and cut people off. Don’t judge before you have taken the time to listen to the whole story. Allow others to express themselves. And only then, give your opinion and advice.
Image by glennharper via Flickr Recognition Of Talent
As a leader, it is important to be able to recognize who is doing what and who is succeeding at certain tasks. Your team needs support and attention and although criticism can be constructive, regular acknowledgement of one’s success is essential. Has one of your employees exceeded his sales for the month? Share his story with others. Call him personally to give him your congratulation. Use his example as an inspiration to others. And even give him a reward. It doesn’t need to be overwhelming, but acknowledgement of success is what will make your employees trust you as a leader.
As a leader, it is important to be able to recognize who is doing what and who is succeeding at certain tasks. Your team needs support and attention and although criticism can be constructive, regular acknowledgement of one’s success is essential. Has one of your employees exceeded his sales for the month? Share his story with others. Call him personally to give him your congratulation. Use his example as an inspiration to others. And even give him a reward. It doesn’t need to be overwhelming, but acknowledgement of success is what will make your employees trust you as a leader.
Accept Your Mistakes
Being a leader doesn’t mean being irreproachable. It doesn’t prevent you from being human. Escaping this reality will only make people less respectful. So whenever you make mistakes, be honest about it. You don’t need to share them with the world, you don’t need to post them on Twitter or Facebook hoping to get repentance for it – and risking to ignite fire instead – but don’t blame someone else for something you have done wrong.
Being a leader doesn’t mean being irreproachable. It doesn’t prevent you from being human. Escaping this reality will only make people less respectful. So whenever you make mistakes, be honest about it. You don’t need to share them with the world, you don’t need to post them on Twitter or Facebook hoping to get repentance for it – and risking to ignite fire instead – but don’t blame someone else for something you have done wrong.
Set The Right Example
Do what you preach. This is as simple as stated. If you ask your employees to be on time, don’t arrive late to meetings. If you want them to respect you, respect them in regards. Equal standards apply if you want to be a good leader. Show your team, your partners, how to drive the business by respecting a certain ethic and not compromising on your core values.
Do what you preach. This is as simple as stated. If you ask your employees to be on time, don’t arrive late to meetings. If you want them to respect you, respect them in regards. Equal standards apply if you want to be a good leader. Show your team, your partners, how to drive the business by respecting a certain ethic and not compromising on your core values.
Get Inspired And Inspire
You became the entrepreneur you are because you had an idea, a passion, a vision. Something that drove you to launch the business you are in and make it a success. Well, keep the fire going. In order to have a driven team behind you, you will need to inspire them. To show them why it is worth waking up every day and go to work. This might require you to get inspired too, so don’t hesitate to join workshops, establish connections, go to conferences that may be relevant to the field you work in and never stop learning. This way you will keep on growing and help others grow along.
You became the entrepreneur you are because you had an idea, a passion, a vision. Something that drove you to launch the business you are in and make it a success. Well, keep the fire going. In order to have a driven team behind you, you will need to inspire them. To show them why it is worth waking up every day and go to work. This might require you to get inspired too, so don’t hesitate to join workshops, establish connections, go to conferences that may be relevant to the field you work in and never stop learning. This way you will keep on growing and help others grow along.
Many say being a leader can be walking on a very lonely path. But it doesn’t have to be this way. It is up to you to make sure that your team backs you up, follows you and respects you so that your path as a successful leading entrepreneur is never a lonely one.
How to Find An Angel Investor And Get Started
Finding a venture capitalist willing to take the risk to invest in your project will require you to get prepared. The process might be long and venture capitalists only go with very few entrepreneurs. In order to be one of them, you will need to prepare yourself and learn how to sell your project. As Marketing expert and ex-Venture Capitalist Tomer Tzach explains ‘You should prepare for a process that can take six or nine months or even a year, depending on the market conditions. You need to prepare for people with little knowledge of your technology or market who are comfortable telling you that there is no market for your technology.’
Brace Yourself And Have All The Right Ammunition
Yes, prepare yourself as you don’t want to miss any opportunity to get financed. This simply means that you will need to know everything about your project even though it has been launched. A book which can be very helpful in this process is, Venture Capital Book: An Entrepreneur Guide To Obtaining Capital To Start A Business (…) by David Gladstone[1]. The author demystifies interactions between investors and entrepreneurs, giving keys to present one self, and sell one’s ideas, go through the deal process and understand the jargon. Since you will need to present your project professionally and uniquely enough to catch the investor’s interest, making sure that you have your business plan, projections and references in hand is essential. Don’t go for mediocrity or your chance to get financed will drop drastically.
Yes, prepare yourself as you don’t want to miss any opportunity to get financed. This simply means that you will need to know everything about your project even though it has been launched. A book which can be very helpful in this process is, Venture Capital Book: An Entrepreneur Guide To Obtaining Capital To Start A Business (…) by David Gladstone[1]. The author demystifies interactions between investors and entrepreneurs, giving keys to present one self, and sell one’s ideas, go through the deal process and understand the jargon. Since you will need to present your project professionally and uniquely enough to catch the investor’s interest, making sure that you have your business plan, projections and references in hand is essential. Don’t go for mediocrity or your chance to get financed will drop drastically.
Pick Carefully, You Are Building A Trust Relationship
Tomer Tzach also advises to carefully plan how to target which VCs you will contact. In short, make some research prior to contacting them and don’t pick randomly. Surely, there will be venture capitalists closer to your town, your field of expertise or who have already invested in similar projects. This will be translated in them being more in synch with what you want and clearly better able to help you get started. Rank the VCs you have chosen according to their ability to finance you. Tzach insists: ‘I’d recommend beginning the VC outreach process with the lower ranked VCs who are also less likely to invest in your company, so that you can get some practice under your belt, and if you make a mistake, it won’t be critical.’ You can find VCs on the Internet:
Tomer Tzach also advises to carefully plan how to target which VCs you will contact. In short, make some research prior to contacting them and don’t pick randomly. Surely, there will be venture capitalists closer to your town, your field of expertise or who have already invested in similar projects. This will be translated in them being more in synch with what you want and clearly better able to help you get started. Rank the VCs you have chosen according to their ability to finance you. Tzach insists: ‘I’d recommend beginning the VC outreach process with the lower ranked VCs who are also less likely to invest in your company, so that you can get some practice under your belt, and if you make a mistake, it won’t be critical.’ You can find VCs on the Internet:
Check also Business Universities with Entrepreneurship Programs, as they will be a great source of angel investors, Business Incubators and local Chambers of Commerce.
It Doesn’t Stop With Money
Once you will have been financed, you will be ‘stuck’ with an investor checking that he/she gets returns on the money invested. The relationship doesn’t stop once you get the money. You are building a long-term relationship with a potential partner so make sure that you have delimited the boundaries and set the rules. Both sides of the relationship need to agree and walk hand in hand for the business to be a success. Also, make sure that you know when you will need to take the reins and go on your own. And be clear about it.
Once you will have been financed, you will be ‘stuck’ with an investor checking that he/she gets returns on the money invested. The relationship doesn’t stop once you get the money. You are building a long-term relationship with a potential partner so make sure that you have delimited the boundaries and set the rules. Both sides of the relationship need to agree and walk hand in hand for the business to be a success. Also, make sure that you know when you will need to take the reins and go on your own. And be clear about it.
A Very Small Family
VCs are part of a small family where they all know each other. This means that if you screw the relationship up, it may end in everybody knowing about it within the industry. So communicate with your VC at all times, make sure that you support and create a healthy relationship with the person who has been willing to take the risk with you.
VCs are part of a small family where they all know each other. This means that if you screw the relationship up, it may end in everybody knowing about it within the industry. So communicate with your VC at all times, make sure that you support and create a healthy relationship with the person who has been willing to take the risk with you.
Angel investors are out there, no matter the international crisis or the decrease in general investment. Get your gear ready and go get your business the finance it deserves. It’s up to you to be successful.
Tomer Tzach on Venture Beat http://venturebeat.com/2011/03/24/smarter-entrepreneur-vcs/
Venture Capital Book: An Entrepreneur Guide To Obtaining Capital To Start A Business (…) by David Gladstone http://www.amazon.com/Venture-Capital-Handbook-New-Revised/dp/0139415017
Agribusiness Focus on Africa
AFRICA – International Agribusiness Conference to focus in on Africa and its agribusiness sector.
Key stakeholders in the agribusiness industry have been invited for an international forum that will discuss ways to promote sustainable agriculture in Africa.

The two day AGROTEC-EMRC International business forum to be held in Lisbon, Portugal on 20 & 21 January will bring together more than 300 participants worldwide. Among these participants will be entrepreneurs, farmers, micro-finance institutions and bankers from across the world.
The participants will cast the light on Africa and discuss ways to improve agriculture in the continent with the invention of new technologies. It will also study current trends and look at ways to change current modes of operation in order to boost agriculture on the continent. The forum is a platform for private sector partnerships in agribusiness.
Lack of innovation and skills among farmers, rain shortage, floods and bad soils are some of the challenges that have limited the growth of agribusiness in Africa.
Governments can support the sector by establishing better infrastructure for efficient delivery of farm produce and ease access to credit for farmers.
The forum will also serve as a networking session and will be a platform for the start of new projects in agriculture and related sectors. The forum is a follow-up to a similar event that was held in Kampala, Uganda this year.
EAC Discuss Access to Microfinance
EAST AFRICA – The EAC is studying the possibility of eliminating Microfinance Institution licenses in the five member states to encourage greater access to financial services to SMEs.
This is one of the moves the EAC is considering as it seeks to harmonise MFI regulations in the region.
In a workshop recently held in Kigali to discuss the matter, 26 regulators of the Microfinance sector from the EAC region discussed how the harmonization of the MFI regulations would affect the performance of the sector, access to financing, supervision and regulation of the institutions.
The EAC observed that elimination of the Microfinance license would enable more microfinance institutions to set up and expand their operations in the region.
MFIs operating in either of the five states comprising of Kenya, Uganda, Tanzania, Rwanda and Burundi would then be allowed to operate anywhere in the region without requiring a license.
Microfinance institutions have played a key role in the region by providing financing for small businesses in rural areas, most of which are considered to be high risk by commercial banks.
Microfinance institutions have been providing training and financial services such as loans and insurance policies through partnerships with other organisations to mostly women and the youth.
This has contributed considerably to improving access to financial services in rural areas, the emergence and growth of entrepreneurs and the eradication of poverty.
Finance & Expertise Leads to Success
Being an entrepreneur primarily means being able to turn one’s creative and innovative idea into a lucrative business. Whether you are starting up a business or revamping an existing one, it will require expertise and financing. GroFin is an interesting and valuable option.
Banks, apart from the little few that are now entering the league of venture capitalists, often fail to meet the needs of entrepreneurs, stuck into an often too conservative and rigid way of thinking business. What could be the alternative?
‘GroFin is a leading multi-national financier and advisor to small and medium enterprises (SMEs). As growth finance experts since 2004, we invest in the future value and potential of entrepreneurs who own businesses at any stage of development (from start-up through growth to expansions), across all sectors.’
The company, operating in eight countries across the African continent is offering expertise and financing specifically tailored to one entrepreneur’s needs.
Why? Because the company understands that SME entrepreneurs are not corporates already in synch with the market. They often need guidance, help, individual attention, time in addition to finance support.
While bigger companies don’t want to waste time and have the internal resources to find solutions to day-to-day problems and obstacles, SMEs face constant challenges alone and would welcome expertise and help from specialists.
And this is just what GroFin is offering entrepreneurs: ‘We offer business finance solutions tailored to suit each client’s unique needs and aim to increase the ability of SMEs to succeed by providing them with more than finance. Success is achieved by affording each client access to GroFin’s in-house, local expertise for the duration of their loan.’
GroFin’s approach differs from a bank as the in-house experts strive to increase the ability of small and medium enterprises to succeed by providing entrepreneurs with support that addresses the unique challenges that they face.
The company’s finance is structured according to one’s business needs: ‘we will work with you to develop a financial plan that enables you to better understand and manage your business for its long-term profit and growth. We will assist you with a financial model, business plan and structure all at a market related price. This unique business finance offering combined with our continuous expert business support and guidance is your formula for success.’
A dream for willing entrepreneurs. There is a downside though, unfortunately, GroFin does not invest in primary agriculture or any businesses which do not comply with applicable environmental, legal and social requirements.
The limit for financing goes from US$50,000 up to US$1.5million.
Yet, in developing long-term partnerships with each entrepreneur individually, GroFin gets a better understanding of their business, providing support that is adapted to each and every entrepreneur. A tailor for your business? Yes, this is what GroFin could be for you.
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